There is a God (At least a God of Fashion…)

We all love designers. We love to flip through Vogue and hold onto pipe dreams that these glorious items might someday be ours. And hey, once in a while there is nothing more fabulous than dumping your whole paycheck out in order to acquire the perfect Prada shoe, Giorgio Armani blazer, etc. But for all those other times in between, when you need something cheap, easy, and chic, where to turn? Why, H&M of course.

Here is the problem. There are so many locations (at least in New York), each one stocks different items, different unit amounts of the most popular items, and it’s so popular, that when you are looking for one specific thing it can take three or four trips to find it! I remember with crystal clarity the first time I tried to shop on I kept clicking different thing, trying to outsmart the site and find the loophole that would allow me to click on something, drag it into a shopping bag, and see it in my mailbox a few days later. No dice. Like a test rat, I’ve gone back many times just to see. Just to check and see if maybe one capsule collection or somethingwas available for online purchase. Still, the sad truth that America’s favorite cheap-and-chic retailer has no online shopping component. Until… now!

Well, not “now,” exactly. We still have to wait a while, but penny-pinching fashionistas, get excited! It was announced this week that as of the 2011-2012 year shift, H&M will finally join its competitors in the arena of online shopping. The possibilities are endless, the prices are right, and this girl can’t wait to spend that lunch break snapping up the cute little $19 basics and fabulous party dresses in the right size with the click of a button–no crowds, no lines, and no drama. And now, with so many exciting new options from H&M–like their sustainable collection, top designer collaborations, and tres fashionable footwear, I think we should all start saving up today!